Fractional Ownership: Finding Your Silver Lining in the Cloud
By Hugh Duffy As more and more businesses move down the path of cloud computing, the question of how best to use this technology becomes increasingly important. To help answer this...
View ArticleShould I Invest Time in Google+?
By Hugh Duffy Just a few years ago, the idea of keeping in touch with colleagues, clients and friends on a single software platform was, at best, an intriguing concept. Today,...
View ArticleImproving the Quality of Your Accounting Practice Using a Cull-Out Sale
By Hugh Duffy Cull-Out Sale To sell a particular segment of your practice to another practitioner. This strategy is used by accountants who would like to sell a portion of...
View ArticleWebsite Analytics 101
What are website analytics? And why should I care? Website analytics provide you with diagnostic feedback about how many people are visiting your website, where they are going on your...
View ArticleFreshen Up Your Email Newsletter
By Hugh Duffy Email newsletters are a powerful way to get your message out to current client and prospects, keeping you top-of-mind. That said, your brand reputation demands that you include...
View ArticleImprove Accounting Firm Website Visibility
By Hugh Duffy If you'd like to improve the visibility of your accounting firm website locally, it is extremely important to get your accounting firm registered with local websites like Yelp,...
View ArticleOnline Reviews: Why Are They Important?
By Hugh Duffy Customer reviews posted online are far more important than most accountants realize. Think about yourself, do you use reviews to determine which movie you'll watch, what book you'll...
View ArticleDoes the Location of My Accounting Practice Matter?
By Hugh Duffy Absolutely. If you want to develop a high quality clientele gradually over time, the location of your office matters. Ideally, you will want an office location that is...
View ArticleBetter Business Bureau: Yea or Nay??
By Hugh Duffy I received a call from the Better Business Bureau (BBB) about whether a client of ours should participate in the BBB program. Yes, it was a sales call...
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