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Fractional Ownership: Finding Your Silver Lining in the Cloud

By Hugh Duffy As more and more businesses move down the path of cloud computing, the question of how best to use this technology becomes increasingly important. To help answer this...

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Should I Invest Time in Google+?

By Hugh Duffy Just a few years ago, the idea of keeping in touch with colleagues, clients and friends on a single software platform was, at best, an intriguing concept. Today,...

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Improving the Quality of Your Accounting Practice Using a Cull-Out Sale

By Hugh Duffy Cull-Out Sale To sell a particular segment of your practice to another practitioner. This strategy is used by accountants who would like to sell a portion of...

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Website Analytics 101

What are website analytics? And why should I care? Website analytics provide you with diagnostic feedback about how many people are visiting your website, where they are going on your...

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Freshen Up Your Email Newsletter

By Hugh Duffy Email newsletters are a powerful way to get your message out to current client and prospects, keeping you top-of-mind. That said, your brand reputation demands that you include...

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Improve Accounting Firm Website Visibility

By Hugh Duffy If you'd like to improve the visibility of your accounting firm website locally, it is extremely important to get your accounting firm registered with local websites like Yelp,...

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Online Reviews: Why Are They Important?

By Hugh Duffy Customer reviews posted online are far more important than most accountants realize. Think about yourself, do you use reviews to determine which movie you'll watch, what book you'll...

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Does the Location of My Accounting Practice Matter?

By Hugh Duffy Absolutely. If you want to develop a high quality clientele gradually over time, the location of your office matters. Ideally, you will want an office location that is...

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Better Business Bureau: Yea or Nay??

By Hugh Duffy I received a call from the Better Business Bureau (BBB) about whether a client of ours should participate in the BBB program. Yes, it was a sales call...

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